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3 Ways Physicians Can Boost Their Online Presence
Most physicians already understand the importance of a solid online presence to attract new patients and retain the existing ones. But, it’s to realize that just having a website or few digital ads isn’t going to be enough anymore. Physicians need to further optimize their digital strategies to stay ahead of their competition. Here are a few strategies to build a more effective online strategy.
- Get listed on Google My Business: This tool can be your one-stop shop for directory listing optimization. Google My Business helps your business information to appear on Search, Maps, Google+, and Google Places to let prospective patients find your practice from any location they are in.
- Ensure a mobile-friendly website: Today, about 72% of American adults report having smartphones, and about 62% of those users report using their mobile devices to look for health-related information. So, to boost the ranking of your practice in Google’s organic search, it is highly recommended to have a website that is ‘mobile-friendly.
- Enhance the SEO value through blogging: Consistent blogging is a great way to claim more online engagement. Doing so strengthens patient trust in your practice by portraying you as an industry leader. Keep blogging on topics that interest your target audience and demonstrate your expertise.
Digital is the new you and if you are not leveraging it in a smart manner, one might be missing a whole novel avenue in one’s profession. Is your online presence on point?
